The A5 Memobottle™ is the balance between convenience and environmental responsibility

ARTICLE / 23 JAN 2017 / BY DIMITRIS PANAGIOTIDIS

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A5 memobottle, 750ml (25 fl oz) capacity © Memobottle™.
Memobottle™ by Jesse Leeworthy and Jonathan Byrt / memobottle.com.

Memobottle™ co-founders Jesse Leeworthy and Jonathan Byrt grew up together in a small coastal town south of Melbourne, Australia. Noticing an alarming number of plastic water bottles polluting local waterways and parks, they started looking into the global impact of this problem. It turned out to be a lot worse than they anticipated! Human convenience is often the catalyst for environmental harm. To influence a positive change, and to effectively break people’s habits around single-use drink bottles, they realised they needed to offer an alternative that was truly convenient, beautiful and sustainable in design. What would gain modern approval and pass the test of time? What design features are most prevalent in our most popular products and accessories such as tablets, phones, e-readers, laptops and computer bags? And finally….why are our water bottles round?

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A5 memobottle, 750ml (25 fl oz) capacity © Memobottle™.

“Single use bottle consumption has gone bananas in recent years, with 1,500 plastic bottles being used and discarded every SECOND in the US. This has a damaging effect on both the environment, and our hip pockets. The recommended water consumption (8 glasses per day) is about 1,400 times more expensive when consumed in purchased water bottles compared to that from a tap! In response to this, many have turned to the more environmentally friendly alternative – reusable bottles. It’s a common belief that plastic is The Devil, however, due to the monstrous use of embodied energy from Alluminium and Stainless Steel raw material to product, reusable plastic bottles are actually 80% more environmentally friendly than its counterparts.” said Jesse Leeworthy and Jonathan Byrt.

The memobottle™ is a premium, re-usable, flat water bottle designed to neatly slide into carry bags alongside computers, books and valuables. Every element of the memobottle™ has been carefully considered, from its innovative shape to the recycled cardboard packaging. Jesse and Jonathan aim to challenge how we as a society think about water consumption and transport – and to couple our modern predilections for aesthetics and convenience, with environmental responsibility. Memobottle™ is leading a one bottle movement to inspire a more reusable community and reduce single-use bottle consumption. #onebottlemovement

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A5 memobottle, 750ml (25 fl oz) capacity © Memobottle™.